Roasted Data
Roasted Data helps restaurant operators make better decisions with the data they already have. The challenge was creating a brand for a data company that felt comfortable and familiar to people in the restaurant industry. It needed to feel smart and credible without becoming overly technical. We wanted restaurant owners and operators to see the brand and immediately feel like it was built for them.
We created a bold, confident visual identity that feels at home in the restaurant industry. Warm, food-inspired colors, gritty textures, strong typography, and restaurant photography give the brand a familiar feel while still maintaining the credibility of a data company. The system was brought together in a set of brand guidelines and explored across trade show materials, giving Roasted Data a flexible identity that feels restaurant-focused without looking like another overly technical data brand.
