Hotel Toussaint
Hotel Toussaint was created to offer something more personal than a traditional hotel in the heart of St. Francisville. Inspired by French heritage and designed with thoughtful Southern touches, every detail of the boutique property was carefully curated to create a memorable guest experience.
Partnering with Loupe Theory, we developed a visual identity that reflected the hotel's timeless character and carried that experience beyond the architecture, giving the brand a consistent presence throughout the property.
The identity was designed to feel refined, understated, and at home within the hotel's elegant interiors. We developed the logo, typography, color palette, and brand guidelines, creating a flexible foundation the Hotel Toussaint team could confidently apply across future brand touchpoints. The result is a cohesive identity system that allows the brand to remain consistent as it continues to grow.
Project Partner: Loupe Theory
