Don's Seafood
Don's Seafood has been serving South Louisiana for more than 90 years. While the brand already had a strong identity, they wanted it to better reflect the history and personality that have made them a Louisiana favorite for generations. Rather than reinvent the brand, our goal was to build on what already existed by creating a more authentic visual language that could be carried consistently across everything from advertising to packaging.
Our approach was to lean into Don's history. We incorporated archival photography, vintage-inspired typography, and details pulled from the restaurant's heritage to create work that feels genuine to the brand. Since then, we've partnered with Don's across a wide range of projects, including advertising campaigns, menus, merchandise, postcards, cookbook design, packaging, and promotional materials. Every piece is designed to reinforce the same story: Don's has earned its place as a South Louisiana tradition, and the brand should feel as authentic as the food and the people behind it.
Photography: Colin Ritchie
